Month: May 2019

The Technical Know How Marketers Need For Email And Beyond

The Technical Know-How Marketers Need for Email and Beyond

By administrator 0 Comment May 29, 2019

It’s becoming increasingly hard to be an effective and persuasive marketer without possessing technical skills and abilities. Marketers and developers are working together more and more in the workplace so it’s going to be nothing but helpful for you as a marketer to understand the technical side of the house as much as you can. […]

Using Sendgrid Ads At Each Stage In The Purchase Funnel

Using SendGrid Ads at Each Stage in the Purchase Funnel

By administrator 0 Comment May 17, 2019

As your business grows and you look to accelerate your growth, it can be difficult to understand where to spend your time, money, and effort. A common and effective way to prioritize those things is to understand where in you could be losing customers in your purchase funnel. A purchase funnel is a common marketing […]

How To Write Fun Emails (plus Examples)

How to Write Fun Emails (Plus Examples)

By administrator 0 Comment May 16, 2019

Humor is a great way to engage people. It helps lighten the mood, brings a smile, and, if done well, makes your brand more memorable. But before we get into how we can add humor to emails, let’s lay some groundwork. Funny campaigns don’t work for every brand. You don’t want your medical provider or […]

Grow Your Email List Like You Make New Friends

Grow Your Email List Like You Make New Friends

By administrator 0 Comment May 15, 2019

Running a successful email marketing program surprisingly mirrors actions someone should take when making new friends. In these five simple email list building strategies, you can ensure that your program has a healthy human component to help you gain (and keep) those new subscribers! 1. Welcome newcomers Imagine showing up to a party and nobody […]

What Is An Email Blast? Rethink Your Email Strategy

What is an Email Blast? Rethink Your Email Strategy

By administrator 0 Comment May 10, 2019

“Email blast” is term used in email marketing to describe the act of sending a single email message to a large email list simultaneously. The recipients are not typically targeted in a strategic manner, hence why it is referred to as a “blast” and frequently associated as spam email. This strategy manages to prove itself […]

How To Set Up Benchmarks And Reporting For Your Email

How to Set Up Benchmarks and Reporting for Your Email Program

By administrator 0 Comment May 7, 2019

If you’re an email marketer, you’re probably pretty used to being asked questions like, “How was the open rate on that email campaign?” or “How did you choose that subject line on that email?” The answers to these questions can often be a bit more complex than the requester realizes. To thoughtfully and accurately answer […]

9 Time Saving Tips For Marketers

9 Time Saving Tips for Marketers

By administrator 0 Comment May 6, 2019

We all want to be the best marketer we can be, but time just doesn’t let us have it all. There aren’t enough minutes in the day to stay up on all the latest marketing trends, to write new, engaging copy for each email you send, or to attend to each request that comes your […]

Balancing Customer Email Requests At A Scaling Company

Balancing Customer Email Requests at a Scaling Company

By administrator 0 Comment May 1, 2019

Being on the email team at an email company brings a lot of visibility and, oftentimes, scrutiny. We’ve all heard the old adage that “the paint is always peeling at the painter’s house,” or “the chef unwinds to a TV dinner.” But while our team has made more than a couple of mistakes over the […]